Judges are looking for project ideas that
- Offer a balance of Environmental, Social & Economic benefits
- Environmental Benefits: Save greenhouse gas emissions
- Social Benefits: Educate or create community value in
some way - Economic Benefits: Save money
- Are creative - bringing an innovative solution to a common problem and communicating it with a sense of humour and fun
- Provide a tangible link to Ben & Jerry’s - whether using Ben & Jerry’s product or reflecting Ben & Jerry’s heritage as a social business
- Have the potential to be scaled up into a business that becomes a tool for environmental and social change
- Communicate effectively on complex issues
- Motivate yourself to work hard without the need for close supervision
- Motivate others to support their project and work well in a team
- Adapt quickly to new situations, and ideas
